All organisations are vulnerable to crisis. Many of the crisis situations that businesses and institutions find themselves in today can be avoided. Furthermore, organisations can reduce the negative effects of many other types of conflicting situations that may affect their aims and objectives. These are the two premises upon which ‘issues management’ rests (or, put another way, managing potential conflicts). The goal in issues management is to effectively manage potentially disruptive situations, which usually originate in the social, economic, or political environment of the organisation (in the broadest sense). By employing the right business and communication strategies, these situations may be controlled
Crisis communication plans
At Byte PR Comunicación we assess companies to create a comprehensive crisis communication plan. This plan allows us to identify risky situations for both the company and the sector. Furthermore, we define responses to potential crisis situations, including appropriate channels for communication and messages to communicate. Thus, we can establish protocols for actions before a crisis arises.
Social media has opened up fertile ground for developing reputation crises. Now, the clients themselves can become media outlets using blogs or micro-blogs, or simply by joining communities on social media that go against the interests of the company.
Is your company prepared to deal with a reputation crisis? Have you identified possible crisis scenarios? When a crisis arises, a timely response is crucial. Having previously worked on action and communication plans to combat these possible scenarios is essential to successfully deal with a crisis.
Your internal public is an important influence on public opinion, as well as a significant channel of communication with the outside world. Managing communication with them in crisis situations is critical. At Byte PR, we can help you plan responses to possible crisis scenarios and create tools to manage them, which can help you successfully come out of a crisis episode and gain time.